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Results: 2
Developing a customized decision-support system for brand managers
Authors:
Wierenga, B Van Bruggen, GH
Citation:
B. Wierenga et Gh. Van Bruggen, Developing a customized decision-support system for brand managers, INTERFACES, 31(3), 2001, pp. S128-S145
The success of marketing management support systems
Authors:
Wierenga, B Van Bruggen, GH Staelin, R
Citation:
B. Wierenga et al., The success of marketing management support systems, MARKET SCI, 18(3), 1999, pp. 196-207
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