Authors:
van der Lans, Ralf
Van den Bergh, Bram
Dieleman, Evelien
Citation: Van Der Lans, Ralf et al., Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit, Marketing science , 33(4), 2014, pp. 551-566
Authors:
Tuk, Mirjam A
Prokopec, Sonja
Van den Bergh, Bram
Citation: A. Tuk, Mirjam et al., Do versus Don.t: The Impact of Framing on Goal-Level Setting, Journal of consumer research JCR;Consumer research , 47(6), 2021, pp. 1003-1024