Authors:
Iyengar, Raghuram
Van den Bulte, Christophe
Valente, Thomas W.
Citation: Iyengar, Raghuram et al., Further Reflections on Studying Social Influence in New Product Diffusion, Marketing science , 30(2), 2011, pp. 230-232
Authors:
Van den Bulte, Christophe
Iyengar, Raghuram
Citation: Van Den Bulte, Christophe et Iyengar, Raghuram, Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models, Marketing science , 30(2), 2011, pp. 233-248