Authors:
Stremersch, Stefan
Landsman, Vardit
Venkataraman, Sriram
Citation: Stremersch, Stefan et al., The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space, Marketing science , 32(1), 2013, pp. 89-110
Authors:
Chintagunta, Pradeep K.
Gopinath, Shyam
Venkataraman, Sriram
Citation: K. Chintagunta, Pradeep et al., The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets, Marketing science , 29(5), 2010, pp. 944-957