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Authors: Orhun, A. Ye.im Venkataraman, Sriram Chintagunta, Pradeep K.
Citation: Orhun, A. Ye.im et al., Impact of Competition on Product Decisions: Movie Choices of Exhibitors, Marketing science , 35(1), 2016, pp. 73-92

Authors: Stremersch, Stefan Landsman, Vardit Venkataraman, Sriram
Citation: Stremersch, Stefan et al., The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space, Marketing science , 32(1), 2013, pp. 89-110

Authors: Lin, Chen Venkataraman, Sriram Jap, Sandy D.
Citation: Lin, Chen et al., Media Multiplexing Behavior: Implications for Targeting and Media Planning, Marketing science , 32(2), 2013, pp. 310-324

Authors: Ozturk, O. Cem Venkataraman, Sriram Chintagunta, Pradeep K.
Citation: Ozturk, O. Cem et al., Price Reactions to Rivals' Local Channel Exits, Marketing science , 35(4), 2016, pp. 588-604

Authors: Chintagunta, Pradeep K. Gopinath, Shyam Venkataraman, Sriram
Citation: K. Chintagunta, Pradeep et al., The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets, Marketing science , 29(5), 2010, pp. 944-957
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