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Results: 1-5 |
Results: 5

Authors: Villas-Boas, J. Miguel
Citation: Villas-boas, J. Miguel, Consumer Learning, Brand Loyalty, and Competition, Marketing science , 23(1), 2004, pp. 134-145

Authors: Villas-Boas, J. Miguel
Citation: Villas-boas, J. Miguel, Communication Strategies and Product Line Design, Marketing science , 23(3), 2004, pp. 304-316

Authors: Iyer, Ganesh Soberman, David Villas-Boas, J. Miguel
Citation: Iyer, Ganesh et al., The Targeting of Advertising, Marketing science , 24(3), 2005, pp. 461-476

Authors: Kuksov, Dmitri Villas-Boas, J. Miguel
Citation: Kuksov, Dmitri et Villas-boas, J. Miguel, When More Alternatives Lead to Less Choice, Marketing science , 29(3), 2010, pp. 507-524

Authors: Branco, Fernando Sun, Monic Villas-Boas, J. Miguel
Citation: Branco, Fernando et al., Too Much Information? Information Provision and Search Costs, Marketing science , 35(4), 2016, pp. 605-618
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