Login
|
New Account
AAAAAA
ITA
ENG
Results:
1-5
|
Results: 5
Consumer Learning, Brand Loyalty, and Competition
Authors:
Villas-Boas, J. Miguel
Citation:
Villas-boas, J. Miguel, Consumer Learning, Brand Loyalty, and Competition, Marketing science , 23(1), 2004, pp. 134-145
Communication Strategies and Product Line Design
Authors:
Villas-Boas, J. Miguel
Citation:
Villas-boas, J. Miguel, Communication Strategies and Product Line Design, Marketing science , 23(3), 2004, pp. 304-316
The Targeting of Advertising
Authors:
Iyer, Ganesh Soberman, David Villas-Boas, J. Miguel
Citation:
Iyer, Ganesh et al., The Targeting of Advertising, Marketing science , 24(3), 2005, pp. 461-476
When More Alternatives Lead to Less Choice
Authors:
Kuksov, Dmitri Villas-Boas, J. Miguel
Citation:
Kuksov, Dmitri et Villas-boas, J. Miguel, When More Alternatives Lead to Less Choice, Marketing science , 29(3), 2010, pp. 507-524
Too Much Information? Information Provision and Search Costs
Authors:
Branco, Fernando Sun, Monic Villas-Boas, J. Miguel
Citation:
Branco, Fernando et al., Too Much Information? Information Provision and Search Costs, Marketing science , 35(4), 2016, pp. 605-618
Risultati:
1-5
|