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Citation: B. Wansink et al., AN ANCHORING AND ADJUSTMENT MODEL OF PURCHASE QUANTITY DECISIONS, Journal of marketing research, 35(1), 1998, pp. 71-81

Authors: WANSINK B

Citation: B. Wansink, CAN PACKAGE SIZE ACCELERATE USAGE VOLUME, Journal of marketing, 60(3), 1996, pp. 1-14

Authors: WANSINK B RAY ML

Citation: B. Wansink et Ml. Ray, ADVERTISING STRATEGIES TO INCREASE USAGE FREQUENCY, Journal of marketing, 60(1), 1996, pp. 31-46

Authors: WANSINK B RAY ML BATRA R

Citation: B. Wansink et al., INCREASING COGNITIVE RESPONSE SENSITIVITY, Journal of advertising, 23(2), 1994, pp. 65-75

Authors: WANSINK B

Citation: B. Wansink, ADVERTISINGS IMPACT ON CATEGORY SUBSTITUTION, Journal of marketing research, 31(4), 1994, pp. 505-515

Authors: WANSINK B

Citation: B. Wansink, CUSTOMER VISITS - BUILDING A BETTER MARKETING FOCUS - MCQUARRIE,EF, Journal of marketing research, 31(4), 1994, pp. 578-579