Authors: FOLKES V WHEAT RD

Citation: V. Folkes et Rd. Wheat, CONSUMERS PRICE PERCEPTIONS OF PROMOTED PRODUCTS, J RETAILING, 71(3), 1995, pp. 317-328

Authors: WHEAT RD MORRISON DG

Citation: Rd. Wheat et Dg. Morrison, REGULARITY, RECENCY AND RATES, European journal of operational research, 76(2), 1994, pp. 283-289