Authors: MCNULTY T WHITTINGTON R WHIPP R KITCHENER M

Citation: T. Mcnulty et al., IMPLEMENTING MARKETING IN NHS HOSPITALS, Public money & management, 14(3), 1994, pp. 51-57

Authors: WHITTINGTON R MCNULTY T WHIPP R

Citation: R. Whittington et al., MARKET-DRIVEN CHANGE IN PROFESSIONAL SERVICES - PROBLEMS AND PROCESSES, Journal of management studies, 31(6), 1994, pp. 829-845