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THE LOGIC OF PRODUCT-LINE EXTENSIONS
Authors: HARDLE BGS LODISH LM KILMER JV BEATTY DR FARRIS PW BIEL AL WICKE LS BALSON JB AAKER DA
Citation: Bgs. Hardle et al., THE LOGIC OF PRODUCT-LINE EXTENSIONS, Harvard business review, 72(6), 1994, pp. 53
THE LOGIC OF PRODUCT-LINE EXTENSIONS
Authors: HARDLE BGS LODISH LM KILMER JV BEATTY DR FARRIS PW BIEL AL WICKE LS BALSON JB AAKER DA
Citation: Bgs. Hardle et al., THE LOGIC OF PRODUCT-LINE EXTENSIONS, Harvard business review, 72(6), 1994, pp. 53
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