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Results: 1-10 |
Results: 10
VERBAL VERSUS REALISTIC PICTORIAL REPRESENTATIONS IN CONJOINT-ANALYSIS WITH DESIGN ATTRIBUTES
Authors: VRIENS M LOOSSCHILDER GH ROSBERGEN E WITTINK DR
Citation: M. Vriens et al., VERBAL VERSUS REALISTIC PICTORIAL REPRESENTATIONS IN CONJOINT-ANALYSIS WITH DESIGN ATTRIBUTES, The Journal of product innovation management, 15(5), 1998, pp. 455-467
A MODES OF CONSUMER PERCEPTIONS AND STORE LOYALTY INTENTIONS FOR A SUPERMARKET RETAILER
Authors: SIROHI N MCLAUGHLIN EW WITTINK DR
Citation: N. Sirohi et al., A MODES OF CONSUMER PERCEPTIONS AND STORE LOYALTY INTENTIONS FOR A SUPERMARKET RETAILER, J RETAILING, 74(2), 1998, pp. 223-245
THE RELATIVE PERFORMANCE OF BIVARIATE CAUSALITY TESTS IN SMALL SAMPLES
Authors: BULT JR LEEFLANG PSH WITTINK DR
Citation: Jr. Bult et al., THE RELATIVE PERFORMANCE OF BIVARIATE CAUSALITY TESTS IN SMALL SAMPLES, European journal of operational research, 97(3), 1997, pp. 450-464
HOUSEHOLD HETEROGENEITY AND STATE DEPENDENCE IN A MODEL OF PURCHASE STRINGS - EMPIRICAL RESULTS AND MANAGERIAL IMPLICATIONS
Authors: GUPTA S CHINTAGUNTA PK WITTINK DR
Citation: S. Gupta et al., HOUSEHOLD HETEROGENEITY AND STATE DEPENDENCE IN A MODEL OF PURCHASE STRINGS - EMPIRICAL RESULTS AND MANAGERIAL IMPLICATIONS, International journal of research in marketing, 14(4), 1997, pp. 341-357
HIERARCHICAL VERSUS OTHER MARKET SHARE MODELS FOR MARKETS WITH MANY ITEMS
Authors: FOEKENS EW LEEFLANG PSH WITTINK DR
Citation: Ew. Foekens et al., HIERARCHICAL VERSUS OTHER MARKET SHARE MODELS FOR MARKETS WITH MANY ITEMS, International journal of research in marketing, 14(4), 1997, pp. 359-378
USING MARKET-LEVEL DATA TO UNDERSTAND PROMOTION EFFECTS IN A NONLINEAR MODEL
Authors: CHRISTEN M GUPTA S PORTER JC STAELIN R WITTINK DR
Citation: M. Christen et al., USING MARKET-LEVEL DATA TO UNDERSTAND PROMOTION EFFECTS IN A NONLINEAR MODEL, Journal of marketing research, 34(3), 1997, pp. 322-334
DO HOUSEHOLD SCANNER DATA PROVIDE REPRESENTATIVE INFERENCES FROM BRAND CHOICES - A COMPARISON WITH STORE DATA
Authors: GUPTA S CHINTAGUNTA P KAUL A WITTINK DR
Citation: S. Gupta et al., DO HOUSEHOLD SCANNER DATA PROVIDE REPRESENTATIVE INFERENCES FROM BRAND CHOICES - A COMPARISON WITH STORE DATA, Journal of marketing research, 33(4), 1996, pp. 383-398
EMPIRICAL GENERALIZATIONS ABOUT THE IMPACT OF ADVERTISING ON PRICE SENSITIVITY AND PRICE
Authors: KAUL A WITTINK DR
Citation: A. Kaul et Dr. Wittink, EMPIRICAL GENERALIZATIONS ABOUT THE IMPACT OF ADVERTISING ON PRICE SENSITIVITY AND PRICE, Marketing science, 14(3), 1995, pp. 151-160
PICTORIAL STIMULI IN CONJOINT-ANALYSIS - TO SUPPORT PRODUCT STYLING DECISIONS
Authors: LOOSSCHILDER GH ROSBERGEN E WITTINK DR
Citation: Gh. Loosschilder et al., PICTORIAL STIMULI IN CONJOINT-ANALYSIS - TO SUPPORT PRODUCT STYLING DECISIONS, Journal of the Market Research Society, 37(1), 1995, pp. 17-34
A COMPARISON AND AN EXPLORATION OF THE FORECASTING ACCURACY OF A LOGLINEAR MODEL AT DIFFERENT LEVELS OF AGGREGATION
Authors: FOEKENS EW LEEFLANG PSH WITTINK DR
Citation: Ew. Foekens et al., A COMPARISON AND AN EXPLORATION OF THE FORECASTING ACCURACY OF A LOGLINEAR MODEL AT DIFFERENT LEVELS OF AGGREGATION, International journal of forecasting, 10(2), 1994, pp. 245-261
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