Authors: WOODRUFF RB

Citation: Rb. Woodruff, MARKETING IN THE 21ST-CENTURY CUSTOMER VALUE - THE NEXT SOURCE FOR COMPETITIVE ADVANTAGE (VOL 25, PG 142, 1997), Journal of the Academy of Marketing Science, 25(3), 1997, pp. 256-256

Authors: WOODRUFF RB

Citation: Rb. Woodruff, CUSTOMER VALUE - THE NEXT SOURCE FOR COMPETITIVE ADVANTAGE, Journal of the Academy of Marketing Science, 25(2), 1997, pp. 139-153

Authors: FLINT DJ WOODRUFF RB GARDIAL SF

Citation: Dj. Flint et al., CUSTOMER VALUE CHANGE IN INDUSTRIAL MARKETING RELATIONSHIPS - A CALL FOR NEW STRATEGIES AND RESEARCH, Industrial marketing management, 26(2), 1997, pp. 163-175

Authors: GARDIAL SF CLEMONS DS WOODRUFF RB SCHUMANN DW BURNS MJ

Citation: Sf. Gardial et al., COMPARING CONSUMERS RECALL OF PREPURCHASE AND POSTPURCHASE PRODUCT EVALUATION EXPERIENCES, Journal of consumer research, 20(4), 1994, pp. 548-560

Authors: WOODRUFF RB

Citation: Rb. Woodruff, AMA HANDBOOK FOR CUSTOMER SATISFACTION - DUTKA,A, Journal of marketing research, 31(3), 1994, pp. 432-434

Authors: IDASSI JO YOUNG TM WINISTORFER PM OSTERMEIER DM WOODRUFF RB

Citation: Jo. Idassi et al., A CUSTOMER-ORIENTED MARKETING METHOD FOR HARDWOOD LUMBER COMPANIES, Forest products journal, 44(7-8), 1994, pp. 67-73