Authors: Wadhwa, Monica Kim, Jeehye Christine Chattopadhyay, Amitava Wang, Wenbo

Citation: Wadhwa, Monica et al., Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire, Journal of consumer research JCR;Consumer research , 46(2), 2019, pp. 223-245

Authors: Kim, Jeehye Christine Wadhwa, Monica Chattopadhyay, Amitava

Citation: Kim, Jeehye Christine et al., When Busy Is Less Indulging: Impact of Busy Mindset on Self-Control Behaviors, Journal of consumer research JCR;Consumer research , 45(5), 2019, pp. 933-952

Authors: Wadhwa, Monica Zhang, Kuangjie

Citation: Wadhwa, Monica et Zhang, Kuangjie, This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations, Journal of consumer research JCR;Consumer research , 41(5), 2015, pp. 1172-1185