Authors:
Baskin, Ernest
Wakslak, Cheryl J.
Trope, Yaacov
Novemsky, Nathan
Citation: Baskin, Ernest et al., Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving, Journal of consumer research JCR;Consumer research , 41(1), 2014, pp. 169-182
Authors:
Irmak, Caglar
Wakslak, Cheryl J.
Trope, Yaacov
Citation: Irmak, Caglar et al., Past research has shown the robustness of egocentric anchoring or false consensus effects (e.g., Naylor, Lamberton, and Norton; Ross, Greene, and House) primarily in situations where consumers adopt a cooperative or neutral stance toward one another. However, competition among consumers is a ubiquitous part of Western culture. Across five experiments in competitive contexts (either a dictator game or an online auction), interpersonal ambiguity leads to an inference of dissimilarity, rather than , Journal of consumer research JCR;Consumer research , 40(2), 2013, pp. 284-297