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Results: 1
Is Persuasive Advertising Always Combative in a Distribution Channel?
Authors:
Wu, Chi-Cheng Chen, Ying-Ju Wang, Chih-Jen
Citation:
Wu, Chi-cheng et al., Is Persuasive Advertising Always Combative in a Distribution Channel?, Marketing science , 28(6), 2009, pp. 1157-1163
Risultati:
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