Authors:
Wadhwa, Monica
Kim, Jeehye Christine
Chattopadhyay, Amitava
Wang, Wenbo
Citation: Wadhwa, Monica et al., Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire, Journal of consumer research JCR;Consumer research , 46(2), 2019, pp. 223-245
Citation: Seiler, Stephan et al., Does Online Word of Mouth Increase Demand? (And How?) Evidence from a Natural Experiment, Marketing science , 36(6), 2017, pp. 836-861