Authors:
Chung, Tuck Siong
Rust, Roland T.
Wedel, Michel
Citation: Chung, Tuck Siong et al., My Mobile Music: An Adaptive Personalization System for Digital Audio Players, Marketing science , 28(1), 2009, pp. 52-68
Citation: Wedel, Michel et Pieters, Rik, The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred, Marketing science , 34(1), 2015, pp. 134-143
Authors:
Ebbes, Peter
Wedel, Michel
Böckenholt, Ulf
Citation: Ebbes, Peter et al., Frugal IV alternatives to identify the parameter for an endogenous regressor, Journal of applied econometrics , 24(3), 2009, pp. 446-468
Citation: Sándor, Zsolt et Wedel, Michel, JOURNAL ARTICLE Profile Construction in Experimental Choice Designs for Mixed Logit Models, Marketing science , 21(4), 2002, pp. 455-475
Authors:
Teixeira, Thales S.
Wedel, Michel
Pieters, Rik
Citation: S. Teixeira, Thales et al., Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing, Marketing science , 29(5), 2010, pp. 783-804