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Results:
1-8
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Results: 8
Authors:
Chung, Tuck Siong
Rust, Roland T.
Wedel, Michel
Citation: Chung, Tuck Siong et al., My Mobile Music: An Adaptive Personalization System for Digital Audio Players, Marketing science , 28(1), 2009, pp. 52-68
Authors:
Pieters, Rik
Wedel, Michel
Smith, Robert H.
Citation: Pieters, Rik et al., Ad Gist: Ad Communication in a Single Eye Fixation, Marketing science , 31(1), 2012, pp. 59-73
Authors:
Wedel, Michel
Pieters, Rik
Citation: Wedel, Michel et Pieters, Rik, The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred, Marketing science , 34(1), 2015, pp. 134-143
Authors:
Hofstede, Frenkel Ter
Wedel, Michel
Steenkamp, Jan-Benedict E. M.
Citation: Hofstede, Frenkel Ter et al., Identifying Spatial Segments in International Markets, Marketing science , 21(2), 2002, pp. 160-177
Authors:
Ebbes, Peter
Wedel, Michel
Böckenholt, Ulf
Citation: Ebbes, Peter et al., Frugal IV alternatives to identify the parameter for an endogenous regressor, Journal of applied econometrics , 24(3), 2009, pp. 446-468
Authors:
Sándor, Zsolt
Wedel, Michel
Citation: Sándor, Zsolt et Wedel, Michel, JOURNAL ARTICLE Profile Construction in Experimental Choice Designs for Mixed Logit Models, Marketing science , 21(4), 2002, pp. 455-475
Authors:
Teixeira, Thales S.
Wedel, Michel
Pieters, Rik
Citation: S. Teixeira, Thales et al., Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing, Marketing science , 29(5), 2010, pp. 783-804
Authors:
van der Lans, Ralf
Pieters, Rik
Wedel, Michel
Citation: Van Der Lans, Ralf et al., Competitive Brand Salience, Marketing science , 27(5), 2008, pp. 922-931
Risultati:
1-8
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