Citation: Seregina, Anastasia et A. Weijo, Henri, Play at Any Cost: How Cosplayers Produce and Sustain Their Ludic Communal Consumption Experiences, Journal of consumer research JCR;Consumer research , 44(1), 2017, pp. 139-159
Authors:
Weijo, Henri A
Martin, Diane M
Arnould, Eric J
Citation: A. Weijo, Henri et al., Consumer Movements and Collective Creativity: The Case of Restaurant Day, Journal of consumer research JCR;Consumer research , 45(2), 2018, pp. 251-274
Authors:
Gollnhofer, Johanna F
Weijo, Henri A
Schouten, John W
Citation: F. Gollnhofer, Johanna et al., Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways, Journal of consumer research JCR;Consumer research , 46(3), 2019, pp. 460-482