Authors:
Eliashberg, J
Swami, S
Weinberg, CB
Wierenga, B
Citation: J. Eliashberg et al., Implementing and evaluating SilverScreener: A marketing management supportsystem for movie exhibitors, INTERFACES, 31(3), 2001, pp. S108-S127
Citation: Dr. Lehmann et Cb. Weinberg, Sales through sequential distribution channels: An application to movies and videos, J MARKET, 64(3), 2000, pp. 18-33
Citation: K. Chang et al., The impact of heterogeneity in purchase timing and price responsiveness onestimates of sticker shock effects, MARKET SCI, 18(2), 1999, pp. 178-192