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Results: 1-6 |
Results: 6

Authors: Eliashberg, J Swami, S Weinberg, CB Wierenga, B
Citation: J. Eliashberg et al., Implementing and evaluating SilverScreener: A marketing management supportsystem for movie exhibitors, INTERFACES, 31(3), 2001, pp. S108-S127

Authors: Lehmann, DR Weinberg, CB
Citation: Dr. Lehmann et Cb. Weinberg, Sales through sequential distribution channels: An application to movies and videos, J MARKET, 64(3), 2000, pp. 18-33

Authors: Swami, S Eliashberg, J Weinberg, CB
Citation: S. Swami et al., SilverScreener: A modeling approach to movie screens management, MARKET SCI, 18(3), 1999, pp. 352-372

Authors: Chang, K Siddarth, S Weinberg, CB
Citation: K. Chang et al., The impact of heterogeneity in purchase timing and price responsiveness onestimates of sticker shock effects, MARKET SCI, 18(2), 1999, pp. 178-192

Authors: Dahl, DW Gorn, GJ Weinberg, CB
Citation: Dw. Dahl et al., Encouraging use of coupons to stimulate condom purchase, AM J PUB HE, 89(12), 1999, pp. 1866-1869

Authors: Dahl, DW Gorn, GJ Weinberg, CB
Citation: Dw. Dahl et al., The impact of embarrassment on condom purchase behaviour, CAN J PUBL, 89(6), 1998, pp. 368-370
Risultati: 1-6 |