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Dominant Consumption Rituals and Intragroup Boundary Work: How Non-Celebrants Manage Conflicting Relational and Identity Goals
Authors:
Weinberger,Michelle F.
Citation:
F. Weinberger,michelle, Dominant Consumption Rituals and Intragroup Boundary Work: How Non-Celebrants Manage Conflicting Relational and Identity Goals, Journal of consumer research JCR;Consumer research , 42(3), 2015, pp. 378-400
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