Authors: Wernerfelt, Birger

Citation: Wernerfelt, Birger, Brand Loyalty and Market Equilibrium, Marketing science , 10(3), 1991, pp. 229-245

Authors: Tellis, Gerard J. Wernerfelt, Birger

Citation: J. Tellis, Gerard et Wernerfelt, Birger, Competitive Price and Quality under Asymmetric Information, Marketing science , 6(3), 1987, pp. 240-253

Authors: Fornell, Claes Wernerfelt, Birger

Citation: Fornell, Claes et Wernerfelt, Birger, A Model for Customer Complaint Management, Marketing science , 7(3), 1988, pp. 287-298

Authors: Wernerfelt, Birger

Citation: Wernerfelt, Birger, Class Pricing, Marketing science , 27(5), 2008, pp. 755-763

Authors: Wernerfelt, Birger

Citation: Wernerfelt, Birger, On Brand Extension as a Signal of Product Quality, Marketing science , 31(5), 2012, pp. 771-772