Authors:
Borle, Sharad
Dholakia, Utpal M.
Singh, Siddharth S.
Westbrook, Robert A.
Citation: Borle, Sharad et al., The Impact of Survey Participation on Subsequent Customer Behavior: An Empirical Investigation, Marketing science , 26(5), 2006, pp. 711-726
Authors:
Borle, Sharad
Dholakia, Utpal M.
Singh, Siddharth S.
Westbrook, Robert A.
Citation: Borle, Sharad et al., The Impact of Survey Participation on Subsequent Customer Behavior: An Empirical Investigation, Marketing science , 26(5), 2007, pp. 711-726