Authors: van Laer, Tom de Ruyter, Ko Visconti, Luca M. Wetzels, Martin

Citation: Van Laer, Tom et al., The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation, Journal of consumer research JCR;Consumer research , 41(5), 2014, pp. 797-817

Authors: Villarroel Ordenes, Francisco Ludwig, Stephan de Ruyter, Ko Grewal, Dhruv Wetzels, Martin

Citation: Villarroel Ordenes, Francisco et al., Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media, Journal of consumer research JCR;Consumer research , 43(6), 2017, pp. 875-894

Authors: Villarroel Ordenes, Francisco Grewal, Dhruv Ludwig, Stephan De Ruyter, Ko Mahr, Dominik Wetzels, Martin

Citation: Villarroel Ordenes, Francisco et al., Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages, Journal of consumer research JCR;Consumer research , 45(5), 2019, pp. 988-1012