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Results: 1-5 |
Results: 5

Authors: Eliashberg, J Swami, S Weinberg, CB Wierenga, B
Citation: J. Eliashberg et al., Implementing and evaluating SilverScreener: A marketing management supportsystem for movie exhibitors, INTERFACES, 31(3), 2001, pp. S108-S127

Authors: Wierenga, B Van Bruggen, GH
Citation: B. Wierenga et Gh. Van Bruggen, Developing a customized decision-support system for brand managers, INTERFACES, 31(3), 2001, pp. S128-S145

Authors: Eliashberg, J Jonker, JJ Sawhney, MS Wierenga, B
Citation: J. Eliashberg et al., MOVIEMOD: An implementable decision-support system for prerelease market evaluation of motion pictures, MARKET SCI, 19(3), 2000, pp. 226-243

Authors: van Bruggen, GH Wierenga, B
Citation: Gh. Van Bruggen et B. Wierenga, Broadening the perspective on marketing decision models, INT J RES M, 17(2-3), 2000, pp. 159-168

Authors: Wierenga, B Van Bruggen, GH Staelin, R
Citation: B. Wierenga et al., The success of marketing management support systems, MARKET SCI, 18(3), 1999, pp. 196-207
Risultati: 1-5 |