Authors:
Eliashberg, J
Swami, S
Weinberg, CB
Wierenga, B
Citation: J. Eliashberg et al., Implementing and evaluating SilverScreener: A marketing management supportsystem for movie exhibitors, INTERFACES, 31(3), 2001, pp. S108-S127
Authors:
Eliashberg, J
Jonker, JJ
Sawhney, MS
Wierenga, B
Citation: J. Eliashberg et al., MOVIEMOD: An implementable decision-support system for prerelease market evaluation of motion pictures, MARKET SCI, 19(3), 2000, pp. 226-243