Login
|
New Account
AAAAAA
ITA
ENG
Results:
1-6
|
Results: 6
Hybrid Advertising Auctions
Authors:
Zhu, Yi Wilbur, Kenneth C.
Citation:
Zhu, Yi et C. Wilbur, Kenneth, Hybrid Advertising Auctions, Marketing science , 30(2), 2011, pp. 249-273
Click Fraud
Authors:
Wilbur, Kenneth C. Zhu, Yi
Citation:
C. Wilbur, Kenneth et Zhu, Yi, Click Fraud, Marketing science , 28(2), 2009, pp. 293-308
Television Advertising and Online Shopping
Authors:
Liaukonyte, Jura Teixeira, Thales Wilbur, Kenneth C.
Citation:
Liaukonyte, Jura et al., Television Advertising and Online Shopping, Marketing science , 34(3), 2015, pp. 311-330
A Two-Sided, Empirical Model of Television Advertising and Viewing Markets
Authors:
Wilbur, Kenneth C.
Citation:
C. Wilbur, Kenneth, A Two-Sided, Empirical Model of Television Advertising and Viewing Markets, Marketing science , 27(3), 2006, pp. 356-378
A Two-Sided, Empirical Model of Television Advertising and Viewing Markets
Authors:
Wilbur, Kenneth C.
Citation:
C. Wilbur, Kenneth, A Two-Sided, Empirical Model of Television Advertising and Viewing Markets, Marketing science , 27(3), 2008, pp. 356-378
Correcting Audience Externalities in Television Advertising
Authors:
Wilbur, Kenneth C. Xu, Linli Kempe, David
Citation:
C. Wilbur, Kenneth et al., Correcting Audience Externalities in Television Advertising, Marketing science , 32(6), 2013, pp. 892-912
Risultati:
1-6
|