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Results: 1-6 |
Results: 6

Authors: Zhu, Yi Wilbur, Kenneth C.
Citation: Zhu, Yi et C. Wilbur, Kenneth, Hybrid Advertising Auctions, Marketing science , 30(2), 2011, pp. 249-273

Authors: Wilbur, Kenneth C. Zhu, Yi
Citation: C. Wilbur, Kenneth et Zhu, Yi, Click Fraud, Marketing science , 28(2), 2009, pp. 293-308

Authors: Liaukonyte, Jura Teixeira, Thales Wilbur, Kenneth C.
Citation: Liaukonyte, Jura et al., Television Advertising and Online Shopping, Marketing science , 34(3), 2015, pp. 311-330

Authors: Wilbur, Kenneth C.
Citation: C. Wilbur, Kenneth, A Two-Sided, Empirical Model of Television Advertising and Viewing Markets, Marketing science , 27(3), 2006, pp. 356-378

Authors: Wilbur, Kenneth C.
Citation: C. Wilbur, Kenneth, A Two-Sided, Empirical Model of Television Advertising and Viewing Markets, Marketing science , 27(3), 2008, pp. 356-378

Authors: Wilbur, Kenneth C. Xu, Linli Kempe, David
Citation: C. Wilbur, Kenneth et al., Correcting Audience Externalities in Television Advertising, Marketing science , 32(6), 2013, pp. 892-912
Risultati: 1-6 |