Authors: Burke, Raymond R. Rangaswamy, Arvind Wind, Jerry Eliashberg, Jehoshua

Citation: R. Burke, Raymond et al., A Knowledge-Based System for Advertising Design, Marketing science , 9(3), 1990, pp. 212-229

Authors: Desarbo, Wayne S. Rao, Vithala R. Steckel, Joel H. Wind, Jerry Colombo, Richard

Citation: S. Desarbo, Wayne et al., A Friction Model for Describing and Forecasting Price Changes, Marketing science , 6(4), 1987, pp. 299-319