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Results:
1-12
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Results: 12
Authors:
Glazer, Rashi
Steckel, Joel H.
Winer, Russell S.
Citation: Glazer, Rashi et al., The Formation of Key Marketing Variable Expectations and Their Impact on Firm Performance: Some Experimental Evidence, Marketing science , 8(1), 1989, pp. 18-34
Authors:
Moore, William L.
Winer, Russell S.
Citation: L. Moore, William et S. Winer, Russell, A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation, Marketing science , 6(1), 1987, pp. 25-42
Authors:
Naik, Prasad A.
Raman, Kalyan
Winer, Russell S.
Citation: A. Naik, Prasad et al., Planning Marketing-Mix Strategies in the Presence of Interaction Effects, Marketing science , 24(1), 2005, pp. 25-34
Authors:
Moore, William L.
Winer, Russell S.
Citation: L. Moore, William et S. Winer, Russell, Reply: [A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation], Marketing science , 6(1), 1987, pp. 46-47
Authors:
Winer, Russell S.
Citation: S. Winer, Russell, A Price Vector Model of Demand for Consumer Durables: Preliminary Developments, Marketing science , 4(1), 1985, pp. 74-90
Authors:
Winer, Russell S.
Citation: S. Winer, Russell, Special Section Introduction, Marketing science , 32(2), 2013, pp. 191-193
Authors:
Fader, Peter S.
Winer, Russell S.
Citation: S. Fader, Peter et S. Winer, Russell, Introduction to the Special Issue on the Emergence and Impact of User-Generated Content, Marketing science , 31(3), 2012, pp. 369-371
Authors:
Winer, Russell S.
Citation: S. Winer, Russell, Special Section Introduction, Marketing science , 30(4), 2011, pp. 565-567
Authors:
Fader, Peter S.
Winer, Russell S.
Citation: S. Fader, Peter et S. Winer, Russell, Call for Papers: Special Issue of "Marketing Science" on User-Generated Content (UGC), Marketing science , 28(4), 2008, pp. 807-807
Authors:
Winer, Russell S.
Fader, Peter S.
Citation: S. Winer, Russell et S. Fader, Peter, Objective vs. Online Ratings: Are Low Correlations Unexpected and Does It Matter? A Commentary on de Langhe, Fernbach, and Lichtenstein, Journal of consumer research JCR;Consumer research , 42(6), 2016, pp. 846-849
Authors:
Yang, Sha
Hu, Mantian (Mandy)
Winer, Russell S.
Assael, Henry
Chen, Xiaohong
Citation: Yang, Sha et al., An Empirical Study of Word-of-Mouth Generation and Consumption, Marketing science , 31(6), 2012, pp. 952-963
Authors:
Fader, Peter S.
Winer, Russell S.
Citation: S. Fader, Peter et S. Winer, Russell, Call for Papers: Special Issue of "Marketing Science" on User-Generated Content (UGC), Marketing science , 28(5), 2009, pp. 1007-1007
Risultati:
1-12
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