Authors:
Glazer, Rashi
Steckel, Joel H.
Winer, Russell S.
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Citation: S. Fader, Peter et S. Winer, Russell, Introduction to the Special Issue on the Emergence and Impact of User-Generated Content, Marketing science , 31(3), 2012, pp. 369-371
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Citation: S. Winer, Russell et S. Fader, Peter, Objective vs. Online Ratings: Are Low Correlations Unexpected and Does It Matter? A Commentary on de Langhe, Fernbach, and Lichtenstein, Journal of consumer research JCR;Consumer research , 42(6), 2016, pp. 846-849
Citation: S. Fader, Peter et S. Winer, Russell, Call for Papers: Special Issue of "Marketing Science" on User-Generated Content (UGC), Marketing science , 28(5), 2009, pp. 1007-1007