Authors: Hauser, John R. Wisniewski, Kenneth J.

Citation: R. Hauser, John et J. Wisniewski, Kenneth, Application, Predictive Test, and Strategy Implications for a Dynamic Model of Consumer Response, Marketing science , 1(2), 1982, pp. 143-179

Authors: Blattberg, Robert C. Wisniewski, Kenneth J.

Citation: C. Blattberg, Robert et J. Wisniewski, Kenneth, Price-Induced Patterns of Competition, Marketing science , 8(4), 1989, pp. 291-309