Authors: Huang, Xun (Irene) Huang, Zhongqiang (Tak) Wyer, Jr., Robert S.

Citation: Huang, Xun (irene) et al., Slowing Down in the Good Old Days: The Effect of Nostalgia on Consumer Patience, Journal of consumer research JCR;Consumer research , 43(3), 2016, pp. 372-387

Authors: Gao, Leilei Li, Yanjie Wyer, Jr., Robert S.

Citation: Gao, Leilei et al., Choosing Between Two Evils: The Determinants of Preferences for Two Equally Goal-Inconsistent Options,, Journal of consumer research JCR;Consumer research , 42(6), 2016, pp. 1002-1012