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Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior
Authors: Jiang, Yuwei Adaval, Rashmi Steinhart, Yael Wyer, Jr. Robert S.
Citation: Jiang, Yuwei et al., Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior, Journal of consumer research JCR;Consumer research , 41(2), 2014, pp. 418-435
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