Authors: Qian, Yi Xie, Hui

Citation: Qian, Yi et Xie, Hui, Which Brand Purchasers Are Lost to Counterfeiters? An Application of New Data Fusion Approaches, Marketing science , 33(3), 2014, pp. 437-448

Authors: Qian, Yi Xie, Hui

Citation: Qian, Yi et Xie, Hui, No Customer Left Behind: A Distribution-Free Bayesian Approach to Accounting for Missing Xs in Marketing Models, Marketing science , 30(4), 2011, pp. 717-736