Authors: Yan, Dengfeng

Citation: Yan, Dengfeng, Numbers Are Gendered: The Role of Numerical Precision, Journal of consumer research JCR;Consumer research , 43(2), 2016, pp. 303-316

Authors: Yan, Dengfeng Pena-Marin, Jorge

Citation: Yan, Dengfeng et Pena-marin, Jorge, Round Off the Bargaining: The Effects of Offer Roundness on Willingness to Accept, Journal of consumer research JCR;Consumer research , 44(2), 2017, pp. 381-395

Authors: Yan, Dengfeng Sengupta, Jaideep Hong, Jiewen

Citation: Yan, Dengfeng et al., Why Does Psychological Distance Influence Construal Level? The Role of Processing Mode, Journal of consumer research JCR;Consumer research , 43(4), 2016, pp. 598-613

Authors: Yan, Dengfeng Sengupta, Jaideep

Citation: Yan, Dengfeng et Sengupta, Jaideep, The Effects of Numerical Divisibility on Loneliness Perceptions and Consumer Preferences, Journal of consumer research JCR;Consumer research , 47(5), 2021, pp. 755-771

Authors: Yan, Dengfeng

Citation: Yan, Dengfeng, Subtraction or Division: Evaluability Moderates Reliance on Absolute Differences versus Relative Differences in Numerical Comparisons, Journal of consumer research JCR;Consumer research , 46(5), 2019, pp. 1103-1116

Authors: Yan, Dengfeng

Citation: Yan, Dengfeng, Subtraction or Division: Evaluability Moderates Reliance on Absolute Differences versus Relative Differences in Numerical Comparisons, Journal of consumer research JCR;Consumer research , 45(5), 2019, pp. 1103-1116