Authors: Yang, Haiyang Stamatogiannakis, Antonios Chattopadhyay, Amitava

Citation: Yang, Haiyang et al., Pursuing Attainment versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation, Journal of consumer research JCR;Consumer research , 42(1), 2015, pp. 93-108