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Results: 1-9 |
Results: 9
Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions
Authors: Yang, Sha Allenby, Greg M. Fennell, Geraldine
Citation: Yang, Sha et al., Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions, Marketing science , 21(1), 2002, pp. 14-31
A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts
Authors: Allenby, Greg M. Shively, Thomas S. Yang, Sha Garratt, Mark J.
Citation: M. Allenby, Greg et al., A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts, Marketing science , 23(1), 2004, pp. 95-108
Modeling Competition and Its Impact on Paid-Search Advertising
Authors: Yang, Sha Lu, Shijie Lu, Xianghua
Citation: Yang, Sha et al., Modeling Competition and Its Impact on Paid-Search Advertising, Marketing science , 33(1), 2014, pp. 134-153
Modeling Consumer Learning from Online Product Reviews
Authors: Zhao, Yi Yang, Sha Narayan, Vishal Zhao, Ying
Citation: Zhao, Yi et al., Modeling Consumer Learning from Online Product Reviews, Marketing science , 32(1), 2013, pp. 153-169
Estimating the Interdependence of Television Program Viewership between Spouses: A Bayesian Simultaneous Equation Model
Authors: Yang, Sha Narayan, Vishal Assael, Henry
Citation: Yang, Sha et al., Estimating the Interdependence of Television Program Viewership between Spouses: A Bayesian Simultaneous Equation Model, Marketing science , 25(4), 2006, pp. 336-349
Modeling the Underreporting Bias in Panel Survey Data
Authors: Yang, Sha Zhao, Yi Dhar, Ravi
Citation: Yang, Sha et al., Modeling the Underreporting Bias in Panel Survey Data, Marketing science , 29(3), 2010, pp. 525-539
Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?
Authors: Yang, Sha Ghose, Anindya
Citation: Yang, Sha et Ghose, Anindya, Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?, Marketing science , 29(4), 2010, pp. 602-623
An Empirical Study of Word-of-Mouth Generation and Consumption
Authors: Yang, Sha Hu, Mantian (Mandy) Winer, Russell S. Assael, Henry Chen, Xiaohong
Citation: Yang, Sha et al., An Empirical Study of Word-of-Mouth Generation and Consumption, Marketing science , 31(6), 2012, pp. 952-963
Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising
Authors: Lu, Shijie Yang, Sha
Citation: Lu, Shijie et Yang, Sha, Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising, Marketing science , 36(6), 2017, pp. 976-998
Risultati: 1-9 |