Authors:
Yang, Sha
Allenby, Greg M.
Fennell, Geraldine
Citation: Yang, Sha et al., Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions, Marketing science , 21(1), 2002, pp. 14-31
Authors:
Allenby, Greg M.
Shively, Thomas S.
Yang, Sha
Garratt, Mark J.
Citation: M. Allenby, Greg et al., A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts, Marketing science , 23(1), 2004, pp. 95-108
Citation: Yang, Sha et al., Estimating the Interdependence of Television Program Viewership between Spouses: A Bayesian Simultaneous Equation Model, Marketing science , 25(4), 2006, pp. 336-349
Citation: Yang, Sha et Ghose, Anindya, Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?, Marketing science , 29(4), 2010, pp. 602-623
Citation: Lu, Shijie et Yang, Sha, Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising, Marketing science , 36(6), 2017, pp. 976-998