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Results: 1
Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns
Authors:
Chae, Inyoung Stephen, Andrew T. Bart, Yakov Yao, Dai
Citation:
Chae, Inyoung et al., Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns, Marketing science , 36(1), 2017, pp. 89-104
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