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Results: 1
The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness
Authors:
Tellis, Gerard J. Stremersch, Stefan Yin, Eden
Citation:
J. Tellis, Gerard et al., The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness, Marketing science , 22(2), 2003, pp. 188-208
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