Authors: Yoganarasimhan, Hema

Citation: Yoganarasimhan, Hema, Estimation of Beauty Contest Auctions, Marketing science , 35(1), 2016, pp. 27-54

Authors: Yoganarasimhan, Hema

Citation: Yoganarasimhan, Hema, Cloak or Flaunt? The Fashion Dilemma, Marketing science , 31(1), 2012, pp. 74-95

Authors: Yoganarasimhan, Hema

Citation: Yoganarasimhan, Hema, The Value of Reputation in an Online Freelance Marketplace, Marketing science , 32(6), 2013, pp. 860-891