Authors:
Dholakia, Utpal
Tam, Leona
Yoon, Sunyee
Wong, Nancy
Citation: Dholakia, Utpal et al., The Ant and the Grasshopper: Understanding Personal Saving Orientation of Consumers, Journal of consumer research JCR;Consumer research , 43(1), 2016, pp. 134-155
Citation: Yoon, Sunyee et Kim, Hyeongmin Christian, Feeling Economically Stuck: The Effect of Perceived Economic Mobility and Socioeconomic Status on Variety Seeking, Journal of consumer research JCR;Consumer research , 44(5), 2018, pp. 1141-1156