Authors: ZANDPOUR F CAMPOS V CATALANO J CHANG C CHO YD HOOBYAR R JIANG SF LIN MC MADRID S SCHEIDELER H OSBORN ST

Citation: F. Zandpour et al., GLOBAL REACH AND LOCAL TOUCH - ACHIEVING CULTURAL FITNESS IN TV-ADVERTISING, Journal of advertising research, 34(5), 1994, pp. 35-63