Authors: HAHN M PARK S KRISHNAMURTHI L ZOLTNERS AA

Citation: M. Hahn et al., ANALYSIS OF NEW PRODUCT DIFFUSION USING A 4-SEGMENT TRIAL-REPEAT MODEL, Marketing science, 13(3), 1994, pp. 224-247

Authors: MANTRALA MK SINHA P ZOLTNERS AA

Citation: Mk. Mantrala et al., STRUCTURING A MULTIPRODUCT SALES QUOTA BONUS PLAN FOR A HETEROGENEOUSSALES FORCE - A PRACTICAL MODEL-BASED APPROACH, Marketing science, 13(2), 1994, pp. 121-144