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Results: 1-3 |
Results: 3
The customer pyramid: Creating and serving profitable customers
Authors: Zeithaml, VA Rust, RT Lemon, KN
Citation: Va. Zeithaml et al., The customer pyramid: Creating and serving profitable customers, CALIF MANAG, 43(4), 2001, pp. 118
Price and brand name as indicators of quality dimensions for consumer durables
Authors: Brucks, M Zeithaml, VA Naylor, G
Citation: M. Brucks et al., Price and brand name as indicators of quality dimensions for consumer durables, J ACAD MARK, 28(3), 2000, pp. 359-374
Service quality, profitability, and the economic worth of customers: What we know and what we need to learn
Authors: Zeithaml, VA
Citation: Va. Zeithaml, Service quality, profitability, and the economic worth of customers: What we know and what we need to learn, J ACAD MARK, 28(1), 2000, pp. 67-85
Risultati: 1-3 |