Authors: Lin, Song Zhang, Juanjuan Hauser, John R.

Citation: Lin, Song et al., Learning from Experience, Simply, Marketing science , 34(1), 2015, pp. 1-19

Authors: Zhang, Juanjuan

Citation: Zhang, Juanjuan, The Perils of Behavior-Based Personalization, Marketing science , 30(1), 2011, pp. 170-186

Authors: Zhang, Juanjuan

Citation: Zhang, Juanjuan, The Sound of Silence: Observational Learning in the U.S. Kidney Market, Marketing science , 29(2), 2010, pp. 315-335

Authors: Tucker, Catherine Zhang, Juanjuan

Citation: Tucker, Catherine et Zhang, Juanjuan, Growing Two-Sided Networks by Advertising the User Base: A Field Experiment, Marketing science , 29(5), 2010, pp. 805-814

Authors: Guo, Liang Zhang, Juanjuan

Citation: Guo, Liang et Zhang, Juanjuan, Consumer Deliberation and Product Line Design, Marketing science , 31(6), 2012, pp. 995-1007