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Results: 1-3 |
Results: 3
Content Contributor Management and Network Effects in a UGC Environment
Authors: Zhang, Kaifu Evgeniou, Theodoros Padmanabhan, V. Richard, Emile
Citation: Zhang, Kaifu et al., Content Contributor Management and Network Effects in a UGC Environment, Marketing science , 31(3), 2012, pp. 433-447
Breaking Free of a Stereotype: Should a Domestic Brand Pretend to Be a Foreign One?
Authors: Zhang, Kaifu
Citation: Zhang, Kaifu, Breaking Free of a Stereotype: Should a Domestic Brand Pretend to Be a Foreign One?, Marketing science , 34(4), 2015, pp. 539-554
Contextual Advertising
Authors: Zhang, Kaifu Katona, Zsolt
Citation: Zhang, Kaifu et Katona, Zsolt, Contextual Advertising, Marketing science , 31(6), 2012, pp. 980-994
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