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Results:
1-8
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Results: 8
A Theory of Combative Advertising
Authors:
Chen, Yuxin Joshi, Yogesh V. Raju, Jagmohan S. Zhang, Z. John
Citation:
Chen, Yuxin et al., A Theory of Combative Advertising, Marketing science , 28(1), 2009, pp. 1-19
The Benefits of Personalized Pricing in a Channel
Authors:
Liu, Yunchuan Zhang, Z. John
Citation:
Liu, Yunchuan et Zhang, Z. John, The Benefits of Personalized Pricing in a Channel, Marketing science , 25(1), 2006, pp. 97-105
Pricing Access Services
Authors:
Essegaier, Skander Gupta, Sunil Zhang, Z. John
Citation:
Essegaier, Skander et al., Pricing Access Services, Marketing science , 21(2), 2002, pp. 139-159
Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis
Authors:
Subramanian, Upender Raju, Jagmohan S. Zhang, Z. John
Citation:
Subramanian, Upender et al., Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis, Marketing science , 32(2), 2013, pp. 246-270
Channel Coordination in the Presence of a Dominant Retailer
Authors:
Raju, Jagmohan Zhang, Z. John
Citation:
Raju, Jagmohan et Zhang, Z. John, Channel Coordination in the Presence of a Dominant Retailer, Marketing science , 24(2), 2005, pp. 254-262
A Model of Unorganized and Organized Retailing in Emerging Economies
Authors:
Jerath, Kinshuk Sajeesh, S. Zhang, Z. John
Citation:
Jerath, Kinshuk et al., A Model of Unorganized and Organized Retailing in Emerging Economies, Marketing science , 35(5), 2016, pp. 756-778
A Price Discrimination Model of Trade Promotions
Authors:
Cui, Tony Haitao Raju, Jagmohan S. Zhang, Z. John
Citation:
Cui, Tony Haitao et al., A Price Discrimination Model of Trade Promotions, Marketing science , 28(4), 2008, pp. 779-795
Pay-as-You-Wish Pricing
Authors:
Chen, Yuxin Koenigsberg, Oded Zhang, Z. John
Citation:
Chen, Yuxin et al., Pay-as-You-Wish Pricing, Marketing science , 36(5), 2017, pp. 780-791
Risultati:
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