Authors: Zhao, Yi Yang, Sha Narayan, Vishal Zhao, Ying

Citation: Zhao, Yi et al., Modeling Consumer Learning from Online Product Reviews, Marketing science , 32(1), 2013, pp. 153-169

Authors: Yang, Sha Zhao, Yi Dhar, Ravi

Citation: Yang, Sha et al., Modeling the Underreporting Bias in Panel Survey Data, Marketing science , 29(3), 2010, pp. 525-539