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Results:
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Results: 2
Modeling Consumer Learning from Online Product Reviews
Authors:
Zhao, Yi Yang, Sha Narayan, Vishal Zhao, Ying
Citation:
Zhao, Yi et al., Modeling Consumer Learning from Online Product Reviews, Marketing science , 32(1), 2013, pp. 153-169
Voluntary Quality Disclosure and Market Interaction
Authors:
Guo, Liang Zhao, Ying
Citation:
Guo, Liang et Zhao, Ying, Voluntary Quality Disclosure and Market Interaction, Marketing science , 28(3), 2009, pp. 488-501
Risultati:
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