Authors: Pedrick, James H. Zufryden, Fred S.

Citation: H. Pedrick, James et S. Zufryden, Fred, Evaluating the Impact of Advertising Media Plans: A Model of Consumer Purchase Dynamics Using Single-Source Data, Marketing science , 10(2), 1991, pp. 111-130

Authors: Zufryden, Fred S.

Citation: S. Zufryden, Fred, Examining the pattern of response behavior in a media model, Management science , 22(1), 1975, pp. 116-124

Authors: McBride, Richard D. Zufryden, Fred S.

Citation: D. Mcbride, Richard et S. Zufryden, Fred, An Integer Programming Approach to the Optimal Product Line Selection Problem, Marketing science , 7(2), 1988, pp. 126-140

Authors: Zufryden, Fred S.

Citation: S. Zufryden, Fred, Media scheduling: a stochastic dynamic model approach, Management science , 19(12, Applic), 1973, pp. 1395-1406