Authors:
de Jong, Martijn G.
Steenkamp, Jan-Benedict E. M.
Veldkamp, Bernard P.
Citation: G. De Jong, Martijn et al., A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales, Marketing science , 28(4), 2008, pp. 674-689
Authors:
de Jong, Martijn G.
Steenkamp, Jan-Benedict E. M.
Veldkamp, Bernard P.
Citation: G. De Jong, Martijn et al., A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales, Marketing science , 28(4), 2009, pp. 674-689