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Results:
1-7
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Results: 7
Authors:
van Heerde, Harald J.
Leeflang, Peter S. H.
Wittink, Dick R.
Citation: J. Van Heerde, Harald et al., Decomposing the Sales Promotion Bump with Store Data, Marketing science , 23(3), 2004, pp. 317-334
Authors:
Rooderkerk, Robert P.
van Heerde, Harald J.
Bijmolt, Tammo H. A.
Citation: P. Rooderkerk, Robert et al., Optimizing Retail Assortments, Marketing science , 32(5), 2013, pp. 699-715
Authors:
van Oest, Rutger D.
van Heerde, Harald J.
Dekimpe, Marnik G.
Citation: D. Van Oest, Rutger et al., Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions, Marketing science , 29(4), 2010, pp. 721-737
Authors:
Peers, Yuri
van Heerde, Harald J.
Dekimpe, Marnik G.
Citation: Peers, Yuri et al., Marketing Budget Allocation Across Countries: The Role of International Business Cycles, Marketing science , 36(5), 2017, pp. 792-809
Authors:
van Heerde, Harald J.
Srinivasan, Shuba
Dekimpe, Marnik G.
Citation: J. Van Heerde, Harald et al., Estimating Cannibalization Rates for Pioneering Innovations, Marketing science , 29(6), 2010, pp. 1024-1039
Authors:
Ataman, M. Berk
Mela, Carl F.
van Heerde, Harald J.
Citation: Ataman, M. Berk et al., Building Brands, Marketing science , 27(6), 2008, pp. 1036-1054
Authors:
Ebbes, Peter
Papies, Dominik
van Heerde, Harald J.
Citation: Ebbes, Peter et al., The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity, Marketing science , 30(6), 2011, pp. 1115-1122
Risultati:
1-7
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